Ralph Lauren Brand Eyewear

Many folks consider Ralph Lauren as a fashion icon, but he is more than that. His philosophy of design is about a refined, timeless style. Whether you are interested in Polo Ralph Lauren eyeglasses, Ralph Lauren Purple Label, his Ralph eyewear, Chaps glasses, or even his Ralph Lauren sunglasses, you will appreciate the meticulous attention to detail that is evident in all Ralph Lauren eye wear frames.

Ralph Lauren  impacted the fashion world with his all-American collections for men, women and children. Today, his signature themes – Hollywood romance, town-and-country heritage, rugged Western sensibility, cosmopolitan city-chic and Art Deco glamor – have been translate to the Ralph Lauren Eyewear collection.  With sleek modern themes  and iconic, classic shapes,  every Ralph Lauren frame is a refined expression of the his legacy of elegance and sophistication.

Brand Aesthetic

The Ralph Lauren brand aesthetic is rooted in a timeless blend of elegance, sophistication, and classic Americana. It embodies a vision of aspirational living, inspired by a fusion of heritage, luxury, and an adventurous spirit. Ralph Lauren's designs often draw from diverse influences, including New England prep, rugged Western motifs, and old-world European refinement, creating a versatile and distinctive style.

At its core, the aesthetic champions clean lines, high-quality materials, and an understated yet polished look. Signature elements include tailored blazers, crisp button-down shirts, cable-knit sweaters, and the iconic Polo shirt adorned with the brand's famous logo. The designs seamlessly transition between casual and formal, offering a wardrobe that is both practical and aspirational.

The brand extends its aesthetic beyond apparel to encompass a complete lifestyle. Ralph Lauren's home collections feature rich textures, vintage-inspired patterns, and an earthy color palette, evoking a sense of rustic luxury. Campaigns and imagery often showcase sprawling estates, equestrian settings, and idyllic landscapes, reinforcing the brand's association with timeless elegance and prestige.

Ultimately, Ralph Lauren captures the essence of refined individuality, celebrating a life well-lived. Its aesthetic appeals to those who value tradition while embracing modern sophistication and a touch of romantic adventure.

Ralph Lauren History

"Style is very personal. It has nothing to do with fashion. Fashion is over very quickly. Style is forever.”  These words by Ralph Lauren are the basis for the brand he has built over the last 57+ years.  It all started when Ralph Lauren launched a tie collection under the name "Polo".  Working out of a drawer in the Empire State Building, Ralph started with a collection of wide ties, each made with the highest quality and more most durable fabric that he could find.  He launched the first full men's collection in 1968, a collection which included a white flannel suit and dress shirts in  unusual colors.  He was searching for a romantic vision at that time.  By 1970 he had opened a "Polo by Ralph Lauren" shop in Bloomingdale's, the first-ever boutique that the store had offered to a single designer.  In the following year he opened his first standalone store on Rodeo Drive in Beverly HIlls, which was quickly followed by another 7 stores in major cities across the United States.

Ralph Lauren, founded in 1967 by American designer Ralph Lifshitz (later Ralph Lauren), began as a men’s tie business. Lauren’s vision for stylish, wide-neck ties stood out in an era dominated by narrower styles. The ties' immediate success led to the launch of the Polo Ralph Lauren label in 1968, focusing on a broader range of men's tailored clothing.

By the 1970s, Ralph Lauren expanded into women’s fashion, introducing a line of menswear-inspired women's suits. In 1972, the brand’s signature short-sleeve polo shirt featuring the now-iconic polo player logo debuted, quickly becoming a global symbol of preppy, upscale fashion.

Ralph Lauren pioneered the concept of lifestyle branding, transforming the brand into more than just apparel. Through home furnishings, fragrances, and accessories, the company offered a cohesive aesthetic of timeless elegance. It also gained cultural prominence by designing costumes for films like The Great Gatsby (1974).

The brand went public in 1997 and grew into a global empire, combining tradition and innovation. From sponsoring the U.S. Olympic teams to establishing flagship stores worldwide, Ralph Lauren epitomizes American luxury and aspirational living while remaining synonymous with quality and timeless style.