Lacoste Eyewear

Lacoste eyewear was introduced as a complement to the vast line of clothing, because the designers realized the strong impact that a pair of eyeglasses can have on an overall outfit. Although eyeglasses are small, they sit in the most prominent place on a person's body. Eyeglasses project intelligence, creativity, confidence, joie de vivre, and many other personality traits that shirts and short cannot. Having several pairs of eyeglasses completes and eyewear wardrobe for the calculating dresser, and eyeglasses also provide a vital tool for providing perfect vision when outfitted with lenses to make prescription glasses.  Follow this link to shop the entire collection of Lacoste eyeglasses and Lacoste sunglasses.

The Eyewear Collection

One way to describe this collection is "Spring Optimism". The vast majority of the frames use cellulose acetate plastic material, which affords the eyewear access to a rainbow selection of colors. Eyeglasses shapes and styles tend toward the mainstream, which offers the best platform to create with color unique combinations for men and women. The resulting eyewear styles are made with a classy, comfortable and stylish, colorful, and unconventional chic style.
 

When to Wear Lacoste Eyewear

Sophisticated, elegant styling works in a setting for business or for pleasure. Whether you are on a date, or out with children, a pair of Lacoste eyewear is great for whatever life throws at you. Optimistic and elegant, this line of high quality, high fashion glasses is perfect if you just need prescription glasses, or a pair of eyewear to create joy in the world.  Lacoste has also created a matching collection of Lacoste sunglasses, to be used outdoors, and the entire collection can be made into prescription sunglasses.

Lacoste History

Lacoste, founded in 1933 is known as a high-end apparel company selling high-end clothing, eyewear, eyeglasses, and prescription glasses. They are most famous for their tennis shirts but are also widely popular for their footwear, perfume, leather goods, watches, and eyeglasses. Rene Lacoste founded the company with the help of Andre Gillier, the head of the largest French knitwear corporation at the time. They began producing the groundbreaking tennis shirt Rene designed and wore on the tennis courts. The shirt featured the iconic crocodile logo embroidered on the chest. He also designed and made shirts for golf and for sailing.

Expansion

It was in the year 1951 the company began to expand and branch out from "tennis white" shirts into colored shirts. These shirts started being exported to the United States and were marketed as" the status symbol of the competent sportsmen" and this had a great influence on the clothing choices among the upper class. Today, Lacoste is still one of the most recognizable and favorite brands in the United States, being popular as the "preppy wardrobe". It was in the early 1950s that Bernard Lacoste will join forces with David Crystal, the owner of Izod at the time and this union created Izod Lacoste Clothing.

Izod

This union would prove to be both popular and profitable but the parent company of Izod Lacoste, David Crystal Co. was buried with debt from other failed business interests, unsuccessful attempts were made to separate Izod and Lacoste in hopes of eliminating that debt and David Crystal eventually sold his share of Lacoste back to the French and Izod would be sold to Van Heusen. In the year 2000 Lacoste hired a new fashion designer, Christoph Lamaire and it was at this time they started to take control of their brand name and logo, while also settling all branding arrangements. Today, Lacoste enjoys the elite status it had before the brand management crisis began around 1990.