Hugo Boss Brand Eyewear
Hugo Boss is synonymous with exceptional textiles, design, and fabrication—a true icon in menswear and now in eyeglasses. The Hugo Boss eyewear collections awaken the Hugo Boss man to a wardrobe full of color and innovative fabrics. The feel is casual with a subtle flair of sophistication. The Hugo Boss eyewear collection complements this style with characteristic agility and subtlety. The luxury of these stylish glasses can be accessed through the Hugo Boss variety for women. This member of the Boss family of eyewear offers an average fit and features a single bridge with a unique rectangular shape. The metallic materials this model is made with ensure long-lasting durability and they bring class and casual looks to a different and higher level. The unique oval shape of this model maintains the unique distinctiveness you would expect from the entire family of Boss Hugo Boss eyeglasses. Follow this link to shop the entire collection of Hugo Boss eyeglasses and Hugo Boss sunglasses.
Hugo Boss Brand Portfolio
Boss's core brand reputation is what shapes the perception of the brand's portfolio as a whole. They are well-known sponsors of sporting activities like Formula 1, golf, and also sailing. The company sponsors these events to convey their core vaules of dynamism, perfection, and precision. They also a sponsor of art activities, believing that art and fashion share respectively with design, aesthetics, and creativity. They also emphasize these attributes even further with high-profile fashion events in the fashion capitals of the world, raising the desirability and acceptance of the group's family of brands among key target groups while adding emotional appeal to the Hugo Boss family of brands.
Recent Business Expansion
In the past few years, Hugo Boss's retail business has greatly expanded. Points of sale owned by the company have risen to over 1000 and these include freestanding stores in operation by the group in prime locations, there are shop-in-shops operated by the group on multi brand retail space and also factory outlets. Online sales for Hugo Boss have also greatly increased with the company operating 11 online stores located in Germany Great Britain, France, Spain, Italy, the Netherlands, Belgium, Austria, Switzerland, and also the United States and China. In 2014, it was reported that 57% of the company's sales were generated by retail sales while 41% of the company's sales were generated by their 6,550 points of wholesale.
Global Market Leader
Hugo Boss is a leader in the global market for premium and luxury apparel. They develop and market premium fashions and accessories for both men and women. They are headquartered in Metzingen, Germany. The family of Hugo Boss includes BOSS, BOSS Orange, BOSS Green and HUGO and they offer an extensive line of high-quality and high fashion products that include modern apparel, elegant eveningwear, sportswear, shoes and high-end leather accessories plus licensed fragrances, eyeware, watches, children's fashion, home textiles and mobile accessories.
