Columbia Brand Eyewear

Outdoor sportsman will instantly recognize the name Columbia Sportswear Company.  Their reputation for quality and technical development now reaches into the area of sunglasses.  As befits the outdoors, climbing, hiking or kayaking, Columbia sunglasses has created a unique fitting system that brings fit, grip and comport to the wearer.  Utilizing their carborium lenses in streamlined designs these glasses provide protection, comfort and visual performance.  The innovations found in Columbia sunglasses are the result of teams of outdoor specialist, experts and sports professionals working.  Follow this link to shop the entire collection of Columbia eyeglasses and Columbia sunglasses.

Columbia Eyewear embodies the Columbia Sportswear brand by seamlessly integrating the company’s commitment to durability, performance, and outdoor adventure into its eyewear designs. Just as Columbia apparel and gear are built to withstand diverse environments, its eyewear features robust materials and advanced technologies tailored for active lifestyles. Polarized lenses, scratch-resistant coatings, and UV protection reflect the brand's focus on practicality and innovation, ensuring users can explore with clarity and confidence.

The eyewear captures Columbia's outdoor aesthetic with sleek, functional designs that balance style and utility. Inspired by nature and adventure, frames often feature earthy tones, lightweight constructions, and ergonomic fits suited for prolonged wear during outdoor activities. Whether hiking, fishing, or skiing, Columbia Eyewear complements the active, on-the-go lifestyle of its consumers.

By emphasizing quality and adventure-readiness, Columbia Eyewear extends the brand’s reputation for empowering explorers, enhancing both performance and protection in outdoor pursuits.

Columbia Brand Description

Columbia Sportswear Company is synonymous with rugged durability, innovative functionality, and an adventurous spirit. Its brand aesthetic reflects an outdoor lifestyle grounded in practical performance and reliability. Rooted in its Pacific Northwest origins, Columbia embraces a design ethos inspired by nature, blending earthy tones with bold, vibrant colors that resonate with the landscapes its gear is made to explore. The company's logo—a simple, geometric emblem—evokes precision and trustworthiness, reinforcing its commitment to quality craftsmanship.

Columbia’s image appeals to outdoor enthusiasts who seek comfort and protection in various environments, from hiking trails and ski slopes to urban jungles. The brand’s focus on advanced technology, such as Omni-Heat™ thermal insulation and Omni-Tech™ waterproofing, highlights its dedication to equipping adventurers with cutting-edge solutions. While performance is at its core, Columbia also prioritizes versatility, offering apparel and accessories that balance utility with everyday style.

Marketing campaigns and sponsorships further establish Columbia as a leader in outdoor innovation, showcasing real-life adventurers in breathtaking settings. This authenticity cultivates a sense of trust and relatability, making Columbia a go-to brand for both seasoned explorers and casual outdoor enthusiasts alike. The result is a resilient and approachable brand that seamlessly bridges technical expertise with an inviting outdoor lifestyle.

History of The Columbia Brand

Columbia Sportswear Company began in 1938 as a small hat distributor in Portland, Oregon, founded by German immigrants Paul and Marie Lamfrom. Originally named the Columbia Hat Company, it was inspired by the nearby Columbia River. The business soon expanded into manufacturing outdoor apparel, driven by a commitment to quality and functionality. In 1970, Gert Boyle, daughter of the founders, took over as chairwoman, leading the company through significant growth and innovation.

Gert’s tough, no-nonsense leadership, embodied in the slogan “Tough Mother,” became central to Columbia’s identity. The company pioneered technologies like Omni-Tech™ for waterproofing and Omni-Heat™ for thermal regulation, solidifying its reputation for innovation. By the late 20th century, Columbia evolved into a global leader in outdoor gear. Today, the brand remains headquartered in the Pacific Northwest, maintaining its focus on rugged, reliable products for outdoor enthusiasts worldwide.