Betsey Johnson Brand Eyewear
 

Betsey Johnson has been a fashion icon since the '60's, known for her unique style of blending Girly Girl with Rock & Roll.  In Betsey's own words, "Like red lipstick on the mouth, my products wake up and brighten and bring the wearer to life...drawing attention to her beauty and specialness...her moods and movements."  The Betsy Johnson eyewear collection gushes with Betsey's flair, with a mixture of fabulous acetate plastic designs as well as metal styles featuring unique shape and colorful patterns.  Her design aesthetic shows up clearly in both her eyeglasses collection and her sunglasses. collection.

Known for her celebration of the exuberant, the embillished and the over the top, Betsey has been rocking the fashion industry with her unique and original designs since the 1960's.  Her love of detail and design is evident in everything she does in life and in business.  

History of Betsey Johnson

Betsey began her career in 1960 as the winner of a Mademoiselle Magazine Guest Editor contest, which then launched her into the position of in-house designer for  the punk boutique Paraphernalia in New York City.  By 1969 she opened her first boutique store named "Betsey Bunky Nini, on the upper East Side.  By 1978 she had developed her own brand, named Betsey Johnson.

Betsey's Trademark Look

Her look has remained the same over the years: sexy silhouettes, hippie inspired fabrics and accoutrements, whimsical associations, and always a bohemian twist.  Betsey loves detail and design in all aspects of her life.  She rubbed shoulders with Andy Warhol, The Velvet Underground, Lou Reed and others, and those influences never left her.

The Betsey Johnson brand aesthetic is bold, playful, and unapologetically whimsical. Known for its vibrant colors, eclectic prints, and feminine details, the brand captures a spirit of fun and individuality. Signature elements include ruffles, bows, hearts, and quirky motifs, often infused with a touch of punk-rock edge. The designs celebrate youthful exuberance and a love for the unconventional, blending glamour with a sense of humor. From flirty dresses to statement accessories, Betsey Johnson pieces are made to stand out. The aesthetic appeals to those who embrace bold self-expression and a fearless approach to personal style.