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    BCBG Max Azria Brand Eyewear

     

     

    BCBG Max Azria EyewearThe BCBG Max Azria eyewear collection perfectly embodies the brand’s aesthetic, blending sophistication, modernity, and effortless elegance. Known for its chic and innovative designs, BCBG eyewear caters to confident individuals who value contemporary style with a touch of timeless appeal. The eyewear line reflects this ethos, offering frames that are both fashion-forward and functional, with clean lines, unique details, and a focus on versatility. Luxurious materials and refined craftsmanship underscore the collection, mirroring the brand’s commitment to high-quality, wearable designs. Bold yet balanced color palettes and sleek silhouettes enhance the brand's signature blend of urban and feminine sensibilities. Whether through striking cat-eye shapes, understated minimalist frames, or trend-driven accents, BCBG eyewear seamlessly integrates fashion with utility, allowing wearers to express their individuality while exuding polished confidence. This collection truly captures the spirit of the BCBG Max Azria brand: sophisticated, stylish, and undeniably modern.

    BCBG Max Azria EyewearBCBG Max Azria is recognized within the eyewear industry as one of its most successful brands. There is a reason for this, and it relates to BCBG´s stand on simplicity and quality.  The models presented by this eyewear maker concentrate on production based on quality materials and on outstanding craftsmanship. BCBG eyeglasses provide a solution to the challenge of looking cool and fashionable with new technologies. The company’s eyeglasses are designed to achieve style and comfort.

    Fortunately for supporters of the brand, BCBG eyewear is capable of presenting a vast range of options from upscale styles to classic looks. Recognizing BCBG´s superior craftsmanship is one thing, but witnessing it first hand is another.  Follow this link to shop the entire collection of BCBG eyeglasses and BCBG  sunglasses.

     

    Brand History

    BCBG Max Azria was founded in 1989 and is the life long vision of Max Azria, its founder, designer, and chief executive officer. He started out designing women's wear in Paris and Los Angeles, where he decided he would pursue the dream of launching a line of design targeted for the modern woman. With this idea BCBG Max Azria began and was born. Azria's creativity combined with his keen sense of business is the secret to the company's great success and when he launched BCBG Max Azria, he would redefine the designer category with his high quality, trend setting clothing at contemporary prices. Azria was inducted as a member into the Council of fashion designers of America in 1998.

    BCBG Max Azria Brand EyeglassesMax's wife, Lubov Azria would join the company as a designer in 1991 and in 1996 and was named creative director of the company. Her influence has been significant in making BCBG Max Azria a leading design house with collections ranging from eveningwear, cocktail dresses, sportswear separates, handbags, small leather goods, and licensed outerwear, footwear, hats, and swimwear.Lubov would also be inducted into the Council of fashion designers of America (CFDA) in 2010. Max and Lubov would launch the BCBG Max Azria runway collection during the New York fashion week in the autumn of 1996 and in February 2006, they would debut their exclusive runway designer collection they would name M\ax Azria. Their visionary and sophisticated designs would quickly catch the attention of celebrities like Angelina Jolie, Rachel Bilson, and Ava Mendes.

    In 1998 the BCBG Max Azria group acquired the renowned Hervé Léger fashion house and would relaunch the label in 2007 with their own designs. Celebrities like Kate Winslet, Victoria Beckham, Alicia Keys, and Catherine Zeta Jones would quickly embrace these new designs by Max. Today, there are more than 570 BCBG MAX AZRIA retail boutiques globally, each serving as a showcase for women's ready-to-wear and accessories collections. There are more than 175 BCBG MAX AZRIA boutiques located in the U.S. and BCBG MAX AZRIA boutiques can also be found in Europe, Canada, Venezuela, Chile, Portugal, Greece, Bahrain, Japan, Singapore, Malaysia, Taiwan, China, Hong Kong, and Russia along with other countries.

    The collections by Max and Lyubov can also be found in specialty stores and in-store shops in the major department stores globally, which includes Saks 5th Ave., Bergdorf Goodman, Bloomingdale's, Macy's Lord and Taylor, Harvey Nichols UK, Hong Kong's Lane Crawford, Taiwan's Mitsukoshi, and also Takashimaya of Singapore.