Paradigm sunglasses are the invention of the Paradigm brand, which has carefully built a worldwide designer reputation for stylish quality and fashionable craftsmanship. The popular sunglasses collection takes advantage of its heritage with some classic frame styles but it also winks at a new contemporary dynamism. Paradigm sunglasses are the ideal choice for men or women with a self-confident attitude who know what they want. All Paradigm glasses and most Paradigm sunglasses can be customized with prescription lenses, just like all of our glasses and sunglasses.